Roast.

The story:

Shared spaces aren’t known for their comfort—offices are too cold, apartment walls are too thin, your co-worker’s desk lunch is too smelly. In response to discomfort in their own office, KT Innovations developed Roast, a web-based comfort survey app that lets building owners, facility managers, HR professionals, and more make customizable surveys using pre-populated questions developed by building performance specialists.

 
 

My role:

My work includes the support documentation and all in-app copy with the exception of the survey questions. I also collaborated with a UX designer to create the foundation for the next generation of the marketing website, which focuses on a more sales- and customer-driven experience.

 
 

The process:

The workflow for this project consisted of:

  • Meeting regularly with the project manager and development team to understand needs and goals

  • Conducting interviews and UX research with beta testers to understand challenges

  • Whiteboarding sketches and placeholder copy with a UX designer

  • Writing copy for modals, toasters, buttons, instructions, and marketing content

  • Presenting copy in team reviews

  • Overseeing final implementation

 
 

Creating a survey:

As the primary interaction in the app, the process of creating a survey needed to be clear, direct, and intuitive. Hiding opportunities for customization until an option is selected streamlines the user’s experience.

 
 

Adding a floorplan:

Adding a floorplan is one of the more complicated sequences in the app. I simplified the interaction by creating a multi-step modal that limits how much the user has to read at one time while still giving them the information they need.

 
 

Modals, error messages, and tooltips:

A common challenge we encountered during beta testing was how to convey the difference between a project and a survey. While the development team initially requested an extensive “definitions” page, I guided the group towards brief definitions placed in the modals users encounter during on-boarding.

 
 

Home page:

Roast was initially developed soley for architectural use, and the first generation website reflected that. In revamping the website, my focus was a friendlier, more relatable customer-driven experience that attracted a wider audience and generated leads.

 
 

Product page:

 
 

Customers pages: