Pointelist.
The story:
Architects understand that comfortable buildings respond to their environments. But too often designers are forced to use regional climate data that doesn’t reflect the specific conditions of the sites on which they’re building. Pointelist is a low-cost, customizable sensor network that helps building professionals collect and analyze localized climate data.
My role:
My work includes support documentation and marketing and website copy.
The process:
The workflow for this project consisted of:
Meeting regularly with the project manager and primary sales representative to understand user challenges and commonly asked questions
Conducting interviews and UX research with beta testers to understand pain points
Meeting with the development team as needed to troubleshoot and understand best practices
Whiteboarding sketches and placeholder copy with a UX designer
Writing marketing and website copy
Developing support documentation for both hardware installation and account setup
Presenting copy and support documentation in team reviews
Overseeing final implementation
Support documentation:
Sensor installation was the primary challenge with this product. Pre-assembled sensors would have simplified the user experience, but this was not a viable solution—the installation process is what makes the sensor network customizable and affordable.
User interviews and A/B testing revealed that clarity, rather than simplicity, was the best solution. The support documentation reflects this approach.
Website:
Working collaboratively with a UX designer and a graphic designer, I wireframed and wrote the copy for a quick-to-build website whose primary goal was to provide more information for media requests and interested beta testers.